The Lean Startup: How Constant Innovation Creates Radically Successful Businesses [Paperback] Ries, Eric Paperback – 6 October 2011 by Eric Ries (Author)

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 Most new businesses fail. But most of those failures are preventable. This title offers a fresh approach to business that's being adopted around the world. It describes learning what your customers really want, testing your vision continuously, and adapting and adjusting before it's too late. 

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